MarketingFOMO's Digital Marketing News 🔭 [April 7, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube: New creation tools coming to YouTube Shorts
Vadim Lavrusik
YouTube is introducing ways to get started on YouTube Shorts with five new creation tools: a new and improved video editor, image stickers, AI Stickers, and more. 

The 11 Best Social Media Analytics Tools for Creators and Marketers
Rochi Zalani
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Rochi shares 11 social media analytics tools that can help.

TikTok Adds Alt Text for Still Image Posts
Andrew Hutchinson
TikTok has added an alt-text option for still-image posts as another means to maximize accessibility and engagement in the app.

WhatsApp Enhances Business Chats with New Features for Better User Control
Swipe Insight
WhatsApp enables users to manage business chats effectively, offering tools for message control, feedback, and opt-in preferences.

📣 Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page
Barry Schwartz
Starting April 14, 2025, Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location.

Reddit Introduces Faster Ad Setup and Pixel Integration
Brooke Osmundson
Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.

Roblox announces new ad format, Google partnership to boost advertising business
Zaheer Kachwala
Roblox launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Google launches automatic marketing content extraction
Anu Adegbola
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

📝 Content Marketing

5 Content Marketing Ideas for May 2025
Armando Roggio
International Harry Potter day, the kentucky derby, and paranormal day. Armando goes through five content marketing ideas.  

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling
Alyssa Hirose
Reynolds breaks down how Hilton’s storytelling isn’t just about content — it’s about building real connections. Here’s how they do it.

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Erin Pennings
Copywriting is difficult: it demands creativity, inspiration, and hard work. These copywriting templates for various scenarios will help you get started.

The Ecommerce Content Marketing Strategy that Builds Industry Leaders
Pat Ahern
Pat shares the step-by-step framework that they use to turn ecommerce businesses into industry leaders with content marketing.

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😎 Creators & Influencers

The ultimate playbook to build a Snapchat influencer marketing strategy
Trevor Souki
Harness the power of Snapchat influencer marketing to forge partnerships, create engaging content and track business results.

TikTok quietly launches a new ‘TikTok for Artists’ platform
Aisha Malik
As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch.

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)
Si Quan Ong
Si Quan goes through everything you need to know on how to get sponsors for your event from their experience sponsoring many of them in this guide.

Why Brand Partnerships Are More Meaningful Than Just Hiring An Influencer
Ian Shepherd
As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence but as partners in creativity. Ian goes through it. 

🤖 AI in Marketing

SEO vs GEO: Optimizing for Traditional vs AI Search
Aleyda Solis
What’s the overlap between AI Search vs traditional search results optimization? Take a look at this comparison going through search behavior, areas of optimization, and KPIs to track and goals to achieve.

Google’s New AI Mode: Everything You Need to Know
Gordon Donnelly
Gordon goes through what Google AI Mode is, what it means for your organic search efforts, and what you can do to best position yourself for the future in this guide.

An AI-Powered Workflow to Solve Content Cannibalization
Kevin Indig
Kevin goes through how to identify and fix content cannibalization reliably, how to automate its detection, and an automated workflow you can try out right now to solve it in this guide.

11 ways to use AI in Social Media (Not Just for Content Creation)
Christina Newberry
Use these tips by Christina to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots.

The Role of EEAT in AI Narratives: Building Brand Authority for Search Success
Carolyn Shelby
AI-generated search favors true experts. Find out how E-E-A-T influences AI citations and what it takes to stay visible.