Let’s go through the latest in digital marketing news, resources, tools, and jobs…

YouTube: New creation tools coming to YouTube Shorts
Vadim Lavrusik
YouTube is introducing ways to get started on YouTube Shorts with five new creation tools: a new and improved video editor, image stickers, AI Stickers, and more. 

The 11 Best Social Media Analytics Tools for Creators and Marketers
Rochi Zalani
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Rochi shares 11 social media analytics tools that can help.

TikTok Adds Alt Text for Still Image Posts
Andrew Hutchinson
TikTok has added an alt-text option for still-image posts as another means to maximize accessibility and engagement in the app.

WhatsApp Enhances Business Chats with New Features for Better User Control
Swipe Insight
WhatsApp enables users to manage business chats effectively, offering tools for message control, feedback, and opt-in preferences.

Google To Allow Double Serving Ads In Different Ad Locations On Same Page
Barry Schwartz
Starting April 14, 2025, Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location.

Reddit Introduces Faster Ad Setup and Pixel Integration
Brooke Osmundson
Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.

Roblox announces new ad format, Google partnership to boost advertising business
Zaheer Kachwala
Roblox launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Google launches automatic marketing content extraction
Anu Adegbola
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

5 Content Marketing Ideas for May 2025
Armando Roggio
International Harry Potter day, the kentucky derby, and paranormal day. Armando goes through five content marketing ideas.  

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling
Alyssa Hirose
Reynolds breaks down how Hilton’s storytelling isn’t just about content — it’s about building real connections. Here’s how they do it.

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Erin Pennings
Copywriting is difficult: it demands creativity, inspiration, and hard work. These copywriting templates for various scenarios will help you get started.

The Ecommerce Content Marketing Strategy that Builds Industry Leaders
Pat Ahern
Pat shares the step-by-step framework that they use to turn ecommerce businesses into industry leaders with content marketing.

In just one month, Advantage Services Group—a leading provider of residential services—significantly boosted their local search visibility using AWR.

This rapid improvement enabled their lean SEO team to operate at the level of a team five times larger, all thanks to AWR’s streamlined data integration and powerful automation.

The ultimate playbook to build a Snapchat influencer marketing strategy
Trevor Souki
Harness the power of Snapchat influencer marketing to forge partnerships, create engaging content and track business results.

TikTok quietly launches a new ‘TikTok for Artists’ platform
Aisha Malik
As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch.

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)
Si Quan Ong
Si Quan goes through everything you need to know on how to get sponsors for your event from their experience sponsoring many of them in this guide.

Why Brand Partnerships Are More Meaningful Than Just Hiring An Influencer
Ian Shepherd
As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence but as partners in creativity. Ian goes through it. 

SEO vs GEO: Optimizing for Traditional vs AI Search
Aleyda Solis
What’s the overlap between AI Search vs traditional search results optimization? Take a look at this comparison going through search behavior, areas of optimization, and KPIs to track and goals to achieve.

Google’s New AI Mode: Everything You Need to Know
Gordon Donnelly
Gordon goes through what Google AI Mode is, what it means for your organic search efforts, and what you can do to best position yourself for the future in this guide.

An AI-Powered Workflow to Solve Content Cannibalization
Kevin Indig
Kevin goes through how to identify and fix content cannibalization reliably, how to automate its detection, and an automated workflow you can try out right now to solve it in this guide.

11 ways to use AI in Social Media (Not Just for Content Creation)
Christina Newberry
Use these tips by Christina to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots.

The Role of EEAT in AI Narratives: Building Brand Authority for Search Success
Carolyn Shelby
AI-generated search favors true experts. Find out how E-E-A-T influences AI citations and what it takes to stay visible.

​Google AI Overviews spiked during March 2025 core update
Danny Goodwin
​More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.

Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
Matt G. Southern
JavaScript SEO problems can hurt search rankings, warns Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.

Google: We Don't Have A Brand-Ranking System But...
Barry Schwartz
Danny Sullivan said that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher.

March 2025 Google Core Update (Winners & Losers)
Shane Dutka
Shane analyzed 151,939 websites across 40,623 keywords to identify who won and lost in the March 2025 Google Core Update. “Brands with robust and diversified SEO strategies are winning big”.

New Research: Google Free Listing Types (Popular Products, In Stores Nearby, Deals On, & More)
Brodie Clark
Brodie shares the results of a research based on 3,049 eCommerce queries with details on how often each of the free listing grid types appear in search results, their positions, and more.

​​​Grimo - Cursor for Writing
Grimo
The most powerful AI text editor. Coherent editing. Customized styling. Collaborate seamlessly.

​​​Echo Memo
Echo Memo
Cross Platform Social Media Bookmark, easily recall anything you saved. Your 2nd brain on Social Media

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That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website