MarketingFOMO's Digital Marketing News 🔭 [April 26, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram launches Edits app for video, rivaling TikTok
Zach Vallese
Instagram launched its standalone Edits video creation app that offers features similar to those already available from TikTok. 

Bluesky Introduces a New Form of Verification
Bluesky Team
Bluesky is introducing a user-friendly, easily recognizable blue check. They will proactively verify authentic and notable accounts and display a blue check next to their names.

LinkedIn will let your verified identity show up on other platforms
Dominic Preston
LinkedIn is expanding its free verification system to the wider web, allowing external sites and platforms to integrate LinkedIn verification rather than building their own tool. Adobe is among the first companies to sign up.

Facebook cracks down on spammy content by cutting reach and monetization
Aisha Malik
Facebook will begin lowering the reach of accounts sharing spammy content and making them ineligible for monetization, Meta announced on Apr 24. 

How to use YouTube Shorts to drive sustained growth, engagement
Cory Henke
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

YouTube Tests AI Overviews In Search Results
Matt G. Southern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.

📣 Ads

Threads adds more ads
Jay Peters
Meta is opening up ads on Threads to “all eligible advertisers globally” and plans to show them to users in “select markets at launch”.

Google Ads: Improving Search ads relevance lower down the page
Google Ads
Google will now allow relevant Search ads from advertisers who showed among the top ads to also participate in the bottom ads auction.

Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions
Barry Schwartz 
Google Ads has updated the number of characters you can add for the Performance Max campaign descriptions to all be 90 characters long.

Google Ads introduces Tree Table View for enhanced report analysis
Swipe Insight
Google Ads has introduced a Tree Table View option in Reports, enhancing performance analysis with a more structured layout. This new feature allows users to view data hierarchically, making it easier to drill down into segments.

📝 Content Marketing

Master Your Message If You Want To Create Better Brand Content
Jessica Foster
Great brand content starts with a clear POV, message, and purpose. Jessica goes through how to master your messaging to create better, more impactful content.

5 tactics to make your B2B content hit harder and stick longer
Moni Oloyede
Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs, and practical how‑tos.

The Long-Form Content Illusion: Why Longer Content Isn’t Better
Si Quan Ong 
Does long-form content really work, or are marketers just chasing word count? Si Quan goes through the truth behind the hype, and when long form actually drives results.

The complete guide to high-impact educational video content
Bruce Clay
Bruce goes through everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

^[Sponsor]
💡 AI Content Helper: Content Optimization That Doesn’t Turn Your Brain Off

Most content optimization tools promise to deliver high-quality content at scale, only to achieve the opposite.

We take a more natural approach, focusing on topics (not just keywords). The goal is not keyword density, but comprehensive content coverage.

So instead of counting the number of keywords to include in your article, Ahrefs' Content Helper uses AI to identify the core topics. It then scores your content, along with your competitors’, against those topics in real-time as you write the article.

😎 Creators & Influencers

How Tariffs Threaten The Creator Economy
Katie Salcius
Tariffs are no longer merely a trade issue—they're reshaping how creators operate, what brands can budget for, and how products are priced. Katie goes through it. 

What brands get wrong about influencer sourcing
Aubree Schaefer
There are millions of influencers out there, but many brands sabotage their efforts because they’re sourcing influencers the wrong way. Greg Scuvuzzo goes through why so many brands source influencers the wrong way.

How marketers, creators vet influencer agencies as the creator economy continues to expand
Antoinette Siu 
“For influencer agencies facing more competition in the space, the focus to attract brand investments becomes about offering more personal access to creators and influencers”.

YouTube Publishes New Insights Into the Rise of Virtual Influencers
Andrew Hutchinson
YouTube has published a report on the rising significance of virtual influencers and how AI-generated or digitally-enabled entities are gaining traction, both on YouTube and more broadly.

🤖 AI in Marketing

​Google’s AI Overviews Reach 1.5 Billion Monthly Users
Matt G. Southern
​Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth.

​How Is Answer Engine Optimization Different From SEO?
Kevin Indig
​Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it.

OpenAI rolls out a ‘lightweight’ version of its ChatGPT deep research tool
Kyle Wiggers
​OpenAI is bringing a new “lightweight” version of its ChatGPT deep research tool, which scours the web to compile research reports on a topic, to ChatGPT Plus, Team, and Pro users, the company announced Thursday.

Baidu launches new AI model amid mounting competition
Reuters
Baidu launched its latest artificial intelligence model, Ernie 4.5 Turbo, as it ramps up AI product offerings amid mounting competition in the Chinese AI market.

How to choose the best AI visibility tool
Nikki Lam
Need a way to track AI visibility? Nikki shares what to look for when choosing among the dozens of new AI visibility tools on the market.