Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​14 Content Marketing Metrics to Track for Success
​Ankit Vora
Measure the success of your content marketing strategy with these 14 important content marketing metrics.

​​5 Content Discovery Trends To Inform Your Marketing Strategy
​Nicole Martin
Consider these five trends as you finalize your fourth quarter and 2024 content plans.

​​Top 50 B2B Content Marketing Influencers and Experts To Follow
​Lane Ellis
It's nearly time for Content Marketing World 2023, and Lane has a stellar group of 50 B2B content marketing influencers and experts to follow.

📣 Ads

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
_{Matt G. Southern}
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
_{Nicola Agius}
'Looks like the manual bidding days are coming to an end.'

Google Ads Automatically Created Assets Available In 8 Languages
_{Kristi Hines}
Explore Google Ads' generative AI features updates for advertisers, including expanding automatically created assets.

👍 Social

TikTok launches new tool for improved insight into customer journey
Nicola Agius
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.

Meta is expanding its paid verification badge to business accounts
Mia Sato
Meta Verified was previously available to individual creators on Facebook and Instagram. Business verification will eventually expand to WhatsApp, too.

TikTok testing displaying links to Google search results
Barry Schwartz
TikTok is testing displaying links to Google search results from its own internal search results page.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.

With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Google launches new report that flags checkout issues on e-commerce sites
Nicola Agius
The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.

How to optimize your ecommerce ad spend and budget for the best ROI
Chris Molony
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.

🤖 SEO

​​​​​​Google uses Click Data for Rankings
​​Johannes Beus
​"Eric Lehman, who worked for Google for 17 years on search quality and ranking, testified in court that Google uses click data for ranking. In addition, Google had given instructions not to confirm this information to prevent SEOs using this knowledge to manipulate search results."

​​​​​​​AMA with Google’s Gary Illyes: 15 Quick SEO Takeaways
​​​Danny Goodwin
Google's Gary Illyes answers questions on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.

​​​​​​​Google: Expect more simplification of Search results
​​​Danny Goodwin
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes. "The ultimate goal is not for AI. It is to make results that look clean."​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Senior Content Marketing Manager at Cloudtech

• Specialist, Digital Media at Amsive

• Manager, Digital Ads at Amsive

• Growth Marketing Manager at Sendoso

• Remote Growth Marketing Manager at HostGPO

• Growth Marketing Specialist at MyFitnessPal

• Product Marketing Manager at Lily AI

• Digital Marketing Specialist at Bitcoin Depot

• Social Media Manager at Ready Set

• Head of Growth Marketing at SafeBase

• Web Marketing Manager at Turing

• Senior Content Marketing Manager, Points & Miles at Going

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Keyword Insights: trending keywords on TikTok
TikTok
​See trending script keywords on TikTok and get inspired by ad examples.

​​​​​​Top Products: trending products on TikTok
TikTok
​Explore Top and viral TikTok products. See trends, product-related videos and audience insights.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEO specialists who have lately done amazing talks that have inspired me:

• Jono Alderson (X/Twitter, LinkedIn), Technical SEO Consultant

• Nik Ranger (X/Twitter, LinkedIn), Senior SEO Consultant at Dejan Marketing

• Jes Scholz (X/Twitter, LinkedIn), Marketing Consultant

• Cindy Krum (X/Twitter, LinkedIn), SEO Consultant, Founder & CEO at MobileMoxie

• Jess Peck (X/Twitter, LinkedIn), Machine Learning Engineer at Local SEO Guide

• Lily Ray (X/Twitter, LinkedIn), Senior Director, SEO & Head of Organic Research at Amsive Digital

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

^[Giveaway]
🎉 Winners of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Congrats to the two winners of the Analytics for Agencies online course giveaway by SEOFOMO and MarketingFOMO:

• ​Feli Betzl, CEO & Founder of SERP Invaders

• ​Ana Perez Botella, SEO Consultant

I've sent an email to coordinate the course access with the amazing Dana DiTomaso.

Stay tuned for the next giveaway and remember you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website