Your Digital Marketing News with MarketingFOMO 🔭 [September 25, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​14 Content Marketing Metrics to Track for Success
​Ankit Vora
Measure the success of your content marketing strategy with these 14 important content marketing metrics.

​​5 Content Discovery Trends To Inform Your Marketing Strategy
​Nicole Martin
Consider these five trends as you finalize your fourth quarter and 2024 content plans.

​​Top 50 B2B Content Marketing Influencers and Experts To Follow
​Lane Ellis
It's nearly time for Content Marketing World 2023, and Lane has a stellar group of 50 B2B content marketing influencers and experts to follow.

📣 Ads

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
_{Matt G. Southern}
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
_{Nicola Agius}
'Looks like the manual bidding days are coming to an end.'

Google Ads Automatically Created Assets Available In 8 Languages
_{Kristi Hines}
Explore Google Ads' generative AI features updates for advertisers, including expanding automatically created assets.

👍 Social

TikTok launches new tool for improved insight into customer journey
Nicola Agius
Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.

Meta is expanding its paid verification badge to business accounts
Mia Sato
Meta Verified was previously available to individual creators on Facebook and Instagram. Business verification will eventually expand to WhatsApp, too.

TikTok testing displaying links to Google search results
Barry Schwartz
TikTok is testing displaying links to Google search results from its own internal search results page.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.

With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Google launches new report that flags checkout issues on e-commerce sites
Nicola Agius
The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.