Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​14 Content Marketing Examples With Strategy Breakdowns
​Tim Stoddart
Here are 14 current content marketing examples to inspire your next campaign and a detailed breakdown of each brand's content strategy.

​​3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
​Stephanie Stahl
How should you evolve your content and marketing for the constant change (and AI obsession)? Try these ideas from Content Marketing World keynote speakers.

​​How to Collect & Use Your GA4 Data to Transform Your Content Strategy
​Abby Webb
Learn how to harness the power of GA4 data to elevate your content strategy. Discover actionable insights to enhance existing content, improve engagement, and uncover new content opportunities.

📣 Ads

X (Twitter) partners with Google Ad Manager
_{Nicola Agius}
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.

Meta Introduces New AI Tools For Advertisers
_{Matt G. Southern}
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
_{Sean Johnston}
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.

6 Audience Ads Updates From Microsoft Advertising
_{Kristi Hines}
Explore Microsoft Advertising's October announcements, including several new Audience Ads features and a reminder to try Performance Max.

👍 Social

Reddit expands its learning hub with new features, courses and certifications
Nicola Agius
The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats.

How To Create A Social Media Strategy In 11 Steps
Annabelle Nyst
Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

LinkedIn Announces New AI Tools To Enhance Hiring & Learning
Matt G. Southern
LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

3 key trends reshaping YouTube marketing today
Greg Jarboe
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.

6 Instagram SEO Tips to Increase Your Reach
Semrush
Wondering if Instagram SEO is worth your time? Find out the answer and six tips to boost your visibility.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently. With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Fashion ecommerce: How to analyze search demand and forecast trends
Dan Taylor
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.

Amazon planning major AI revamp that will change the search experience
Nicola Agius
The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.

🤖 SEO

​​​​​​October 2023 Spam Update released on October 4
​​Google Search Central
​“This spam update aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.”

​​​​​​​October 2023 Core Update released on October 5
​​Google Search Central
​On October 5th, Google announced the rollout of its October 2023 core update, which will take around two weeks to be completed.

​​​​​​How to Survive and Thrive in a Google Helpful Content World
​​Casey Markee
Was your website impacted by Google's latest helpful content update? Learn how to assess, adapt and recover with these top seven tips.

​​​​​​​SXO: What is it and why merging SEO with UX matters?
​​Sara Fernández Carmona
​What is SXO? Find out what Search Experience Optimization is and why you should combine SEO and UX.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Social Media Manager - Remote at Designit

• Senior Growth Marketing Manager at Who Gives A Crap

• Product Marketing Manager at Postscript

• Content Marketing Manager at Hearth

• Affiliate Manager at Onda

• Digital Growth Marketer at UPROAR

• Director of Growth Marketing at Syndio

• Content Marketing Manager at Firebrand Communications

• Senior Digital Strategist at Middle Seat

• Head of Content at WebMechanix

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Fathom: Never take notes on a video call again
Fathom
Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Get setup in minutes.

​​​​​new.space
New.space
Sharing made easy. Send anything in seconds. No account needed.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEOs who support and collaborate with SEOFOMO:

• Julia Nesterets (X/Twitter, LinkedIn), CEO of JetOctopus.com

• Sara Fernández Carmona (X/Twitter, LinkedIn), International SEO Consultant

• Aymen Loukil (X/Twitter, LinkedIn), Founder & CEO at Speetals

• Adam Gent (X/Twitter, LinkedIn), Independent SEO Product Manager & Author of The SEO Sprint

• Andrew Charlton (X/Twitter, LinkedIn), Founder at Crawl Consultancy and Keywords in Sheets

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website