Your Digital Marketing News with MarketingFOMO 🔭 [October 9, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​14 Content Marketing Examples With Strategy Breakdowns
​Tim Stoddart
Here are 14 current content marketing examples to inspire your next campaign and a detailed breakdown of each brand's content strategy.

​​3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]
​Stephanie Stahl
How should you evolve your content and marketing for the constant change (and AI obsession)? Try these ideas from Content Marketing World keynote speakers.

​​How to Collect & Use Your GA4 Data to Transform Your Content Strategy
​Abby Webb
Learn how to harness the power of GA4 data to elevate your content strategy. Discover actionable insights to enhance existing content, improve engagement, and uncover new content opportunities.

📣 Ads

X (Twitter) partners with Google Ad Manager
_{Nicola Agius}
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.

Meta Introduces New AI Tools For Advertisers
_{Matt G. Southern}
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
_{Sean Johnston}
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.

6 Audience Ads Updates From Microsoft Advertising
_{Kristi Hines}
Explore Microsoft Advertising's October announcements, including several new Audience Ads features and a reminder to try Performance Max.

👍 Social

Reddit expands its learning hub with new features, courses and certifications
Nicola Agius
The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats.

How To Create A Social Media Strategy In 11 Steps
Annabelle Nyst
Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

LinkedIn Announces New AI Tools To Enhance Hiring & Learning
Matt G. Southern
LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

3 key trends reshaping YouTube marketing today
Greg Jarboe
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.

6 Instagram SEO Tips to Increase Your Reach
Semrush
Wondering if Instagram SEO is worth your time? Find out the answer and six tips to boost your visibility.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently. With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Fashion ecommerce: How to analyze search demand and forecast trends
Dan Taylor
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.