Your Digital Marketing News with MarketingFOMO 🔭 [October 1st, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​How To Get Buy-In by Setting Strategic Content Marketing Goals
​Victoria Wildhorn
Seeking buy-in via your strategic marketing goals and measurable data? Learn how to leverage content marketing KPIs to ensure success.

​​Designing The Content Marketing Strategy Measurement
​Robert Rose
Discover an adapted approach to content marketing strategy so you can set shareable objectives and track meaningful progress.

​​5 SEO content strategy considerations for 2024 and beyond
​Ashley Liddell
Excel in the evolving search landscape and boost your brand's visibility on diverse platforms by following these SEO and content tips.

📣 Ads

What to do when performance tanks in PPC
_{Jason Tabeling}
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.

TikTok launches AI-powered creative assistant to streamline ad creation process
_{Nicola Agius}
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.

YouTube rolls out video view campaigns globally
_{Nicola Agius}
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.

👍 Social

Social Media Benchmarks: Q3 2023 [Data & Tips]
Christina Newberry
Get up-to-date social media benchmarks for key industries and understand how your results stack up right now.

Twitter / X is losing daily active users. CEO Linda Yaccarino confirmed it.
Matt Binder
Since Musk's takeover, X has lost millions of daily active users.

YouTube Unveils Suite of AI-Powered Tools For Video Creators
Greg Jarboe
YouTube introduces AI Insights to spark video ideas, Dream Screen for AI-generated backgrounds, and YouTube Create, a new app for creators.

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💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

TikTok’s e-commerce ambitions dealt blow as Indonesia adds curbs
Bloomberg
TikTok suffered a major setback to its online shopping ambitions after Indonesia introduced regulations that will curb its operations in its biggest e-commerce market.