Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​How To Get Buy-In by Setting Strategic Content Marketing Goals
​Victoria Wildhorn
Seeking buy-in via your strategic marketing goals and measurable data? Learn how to leverage content marketing KPIs to ensure success.

​​Designing The Content Marketing Strategy Measurement
​Robert Rose
Discover an adapted approach to content marketing strategy so you can set shareable objectives and track meaningful progress.

​​5 SEO content strategy considerations for 2024 and beyond
​Ashley Liddell
Excel in the evolving search landscape and boost your brand's visibility on diverse platforms by following these SEO and content tips.

📣 Ads

What to do when performance tanks in PPC
_{Jason Tabeling}
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.

TikTok launches AI-powered creative assistant to streamline ad creation process
_{Nicola Agius}
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.

YouTube rolls out video view campaigns globally
_{Nicola Agius}
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.

👍 Social

Social Media Benchmarks: Q3 2023 [Data & Tips]
Christina Newberry
Get up-to-date social media benchmarks for key industries and understand how your results stack up right now.

Twitter / X is losing daily active users. CEO Linda Yaccarino confirmed it.
Matt Binder
Since Musk's takeover, X has lost millions of daily active users.

YouTube Unveils Suite of AI-Powered Tools For Video Creators
Greg Jarboe
YouTube introduces AI Insights to spark video ideas, Dream Screen for AI-generated backgrounds, and YouTube Create, a new app for creators.

^[Sponsor]
💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

TikTok’s e-commerce ambitions dealt blow as Indonesia adds curbs
Bloomberg
TikTok suffered a major setback to its online shopping ambitions after Indonesia introduced regulations that will curb its operations in its biggest e-commerce market.

The Ultimate Guide To Exit-Intent Popups In Ecommerce
Michael-Jon Lazar
Wait, don’t go yet! Read this guide to exit-intent pop ups and learn how you can save the sale with one simple tool.

🤖 SEO

​​​​​​Google September 2023 Helpful Content Completed Rolling Out - Targeting SEO-First Content
​​Barry Schwartz
​Google announced that the September 2023 helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing on September 28, 2023. This update went after SEO-first content.

​​​​​​​Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
​​Danny Goodwin
You can now prevent Bard and VertexAI from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.

​​​​​​8 keyword metrics to track and measure your SEO performance
​​Sophie Brannon
​Learn how to evaluate your SEO performance to identify the topics that perform (or underperform) for your brand, including the metrics to track and why.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Media Coordinator at Pathlabs

• Content Marketing Manager at ActiveFence

• Digital Marketing Specialist at The Credit Pros

• Content Strategist at Opus 2

• Growth Marketing Manager at NCX

• Content Manager at Winky Lux

• Senior Content Marketing Manager at EvenUp

• Head of Content at Wallarm

• Director, Content at 1Password

• Freelance Content Strategist (Organic Search Team) at Semrush

• Senior Growth marketer for CXL

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Google Location Changer
SE Ranking
Need to alter your current geographic location or device in Google? This Google Location Changer provides the most relevant search results for any location.

​​​​​Robots.txt Generator
SE Ranking
Generate a robots.txt file for free with this easy-to-use tool: decide which bots are allowed or disallowed to crawl your website, set up important parameters, and get a ready-made robots.txt file.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEO specialists contributing with SEOFOMO and MarketingFOMO:

• Patrick Hathaway (X/Twitter, LinkedIn), Co-Founder at Sitebulb

• Maria Kazakova (X/Twitter, LinkedIn), Influencer marketing & PR at SE Ranking

• Mark Williams-Cook (X/Twitter, LinkedIn), Founder at AlsoAsked and Director of Candour

• Nicole Ponce (X/Twitter, LinkedIn), Influencer Marketing Team Lead at Semrush

• Dan Sharp (X/Twitter, LinkedIn), Co-Founder at Screaming Frog

• Igor Gorbenko (X/Twitter, LinkedIn), Head of Partnerships at Ahrefs

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website