Your Digital Marketing News with MarketingFOMO 🔭 [Nov 6, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

B2B Writing Guide: Content Types, Best Practices, & Top Metrics
^{Dana Nicole}
Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Proven Ways To Use Social Proof And Testimonials To Boost Your Business
^Level343
How do you make the most out of testimonials and reviews? Learn how social proofing works for business growth.

​A Marketer's Guide to Launching a UGC Strategy for SEO
^{Tory Gray}
Understand how to pull the UGC levers to support your SEO. Dive into this value-packed marketer’s guide to launching a UGC strategy for SEO by the amazing Tory Gray.

📣 Ads

20 most profitable Google queries revealed during antitrust trial
_{Danny Goodwin}
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.

Yelp’s 12% rise in ad revenue drives record-breaking profit
_{Nicola Agius}
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment.

Google Ads Editor version 2.5 rolls out with 16 new features
_{Nicola Agius}
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.

5 ways Google and YouTube advertisers can protect their brands
_{Nicola Agius}
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.

👍 Social

Instagram Reminder Ads launch new features to boost reach
_{Nicola Agius}
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.

Meta unveils ad-free Facebook and Instagram subscriptions in Europe
_{Nicola Agius}
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.

Is Social Media Even Worth It Anymore?
_{Jodi Harris}
Should social media still play a part in your content strategy? Here’s how to decide – and make the most of your participation on any channel.

What Is Social Listening And How To Get Started
^{Annabelle Nyst}
Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article.

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💸 ECommerce

Amazon Ads for lead generation: What advertisers need to know
Navah Hopkins
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.