Your Digital Marketing News with MarketingFOMO 🔭 [Nov 6, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO November 6, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
B2B Writing Guide: Content Types, Best Practices, & Top Metrics
Dana Nicole
Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.
Proven Ways To Use Social Proof And Testimonials To Boost Your Business
Level343
How do you make the most out of testimonials and reviews? Learn how social proofing works for business growth.
A Marketer's Guide to Launching a UGC Strategy for SEO
Tory Gray
Understand how to pull the UGC levers to support your SEO. Dive into this value-packed marketer’s guide to launching a UGC strategy for SEO by the amazing Tory Gray.
📣 Ads
20 most profitable Google queries revealed during antitrust trial
Danny Goodwin
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.
Yelp’s 12% rise in ad revenue drives record-breaking profit
Nicola Agius
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment.
Google Ads Editor version 2.5 rolls out with 16 new features
Nicola Agius
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.
5 ways Google and YouTube advertisers can protect their brands
Nicola Agius
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.
👍 Social
Instagram Reminder Ads launch new features to boost reach
Nicola Agius
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
Nicola Agius
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Is Social Media Even Worth It Anymore?
Jodi Harris
Should social media still play a part in your content strategy? Here’s how to decide – and make the most of your participation on any channel.
What Is Social Listening And How To Get Started
Annabelle Nyst
Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article.
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💸 ECommerce
Amazon Ads for lead generation: What advertisers need to know
Navah Hopkins
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Search, social and retail: The future of digital brand experiences
Ashley Liddell
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.
The Funnel Report in GA4 – How to Visualise and Increase Revenue and Conversion
Kyle Rushton McGregor
Discover how to get the most out of the funnel report in this guide from Kyle.
🤖 SEO
On November 2nd, Google released the November Core Update
Google Search Central
Google's November Core Update was released on November 2nd. The rollout may take up to 2 weeks to complete.
How Structured Data is paving the way for AI-generated Search
Alizée Baudez
A deep dive into the symbiotic relationship between structured data and AI, as gleaned from the Google Search Central Live Zürich 2023 event, highlighting its value for search engines and businesses.
7 must-see Google Search ranking documents in antitrust trial exhibits
Danny Goodwin
The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Learn Google's three pillars of ranking, the important role of end user data, and more.
The 3 Main Types of Google SGE Snapshots and Their Level of Traffic Risk for Ranked Pages
Aleyda Solis
We’re afraid of losing organic search traffic with the eventual launch of the SGE... but should we? Learn about the 3 main different types of Google SGE snapshots and how they carry a different level of risk to those pages already ranking in the top positions in organic search results.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Speedy
Speedy
Create high-quality, personalized, SEO-optimized blogs and social media content in your brand tone, in seconds.
Web Performance Report: Get a Web performance report every week in your inbox
WebPerformance Report
Get a Personalized Report on the Status of the Website that you want to monitor in terms of Web performance and Web optimization, Core Web Vitals included.
🙋🏻♀️ Experts to Follow
Follow these awesome SEOs who have published useful guides and resources featured in SEOFOMO lately:
Gianluca Fiorelli (X/Twitter, LinkedIn), Strategic and International SEO senior consultant
Tory (Lynne) Gray (X/Twitter, LinkedIn), CEO and Founder The Gray Dot Company
Lily Ray (X/Twitter, LinkedIn), Senior Director, SEO & Head of Organic Research at Amsive Digital
Ryan Law (X/Twitter, LinkedIn), Director of Content Marketing at Ahrefs
Danny Goodwin (X/Twitter, LinkedIn), Managing Editor Search Engine Land and SMX
Myriam Jessier (X/Twitter, LinkedIn), SEO Consultant and Trainer, Founder of PRAGM
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO
Find me on X/Twitter / YouTube / LinkedIn / Website
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