Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

B2B Writing Guide: Content Types, Best Practices, & Top Metrics
^{Dana Nicole}
Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Proven Ways To Use Social Proof And Testimonials To Boost Your Business
^Level343
How do you make the most out of testimonials and reviews? Learn how social proofing works for business growth.

​A Marketer's Guide to Launching a UGC Strategy for SEO
^{Tory Gray}
Understand how to pull the UGC levers to support your SEO. Dive into this value-packed marketer’s guide to launching a UGC strategy for SEO by the amazing Tory Gray.

📣 Ads

20 most profitable Google queries revealed during antitrust trial
_{Danny Goodwin}
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.

Yelp’s 12% rise in ad revenue drives record-breaking profit
_{Nicola Agius}
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment.

Google Ads Editor version 2.5 rolls out with 16 new features
_{Nicola Agius}
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.

5 ways Google and YouTube advertisers can protect their brands
_{Nicola Agius}
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.

👍 Social

Instagram Reminder Ads launch new features to boost reach
_{Nicola Agius}
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.

Meta unveils ad-free Facebook and Instagram subscriptions in Europe
_{Nicola Agius}
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.

Is Social Media Even Worth It Anymore?
_{Jodi Harris}
Should social media still play a part in your content strategy? Here’s how to decide – and make the most of your participation on any channel.

What Is Social Listening And How To Get Started
^{Annabelle Nyst}
Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article.

^[Sponsor]
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💸 ECommerce

Amazon Ads for lead generation: What advertisers need to know
Navah Hopkins
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.

Search, social and retail: The future of digital brand experiences
Ashley Liddell
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.

The Funnel Report in GA4 – How to Visualise and Increase Revenue and Conversion
Kyle Rushton McGregor
Discover how to get the most out of the funnel report in this guide from Kyle.

🤖 SEO

On November 2nd, Google released the November Core Update
​​​​​Google Search Central
​Google's November Core Update was released on November 2nd. The rollout may take up to 2 weeks to complete.

​​​​​​​​How Structured Data is paving the way for AI-generated Search
​​​​Alizée Baudez
​A deep dive into the symbiotic relationship between structured data and AI, as gleaned from the Google Search Central Live Zürich 2023 event, highlighting its value for search engines and businesses.

​​​​​​​​7 must-see Google Search ranking documents in antitrust trial exhibits
​​​​Danny Goodwin
​The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Learn Google's three pillars of ranking, the important role of end user data, and more.

​​​​​​​​The 3 Main Types of Google SGE Snapshots and Their Level of Traffic Risk for Ranked Pages
​​​​Aleyda Solis
We’re afraid of losing organic search traffic with the eventual launch of the SGE... but should we? Learn about the 3 main different types of Google SGE snapshots and how they carry a different level of risk to those pages already ranking in the top positions in organic search results.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Content Marketing Manager at Edge Impulse

• Social Media Lead at Quartet Health at Quartet

• Website Content Manager (Hubspot) at Dropchat

• Senior SEO/CRO Strategist at Orbit Media Studios

• Senior Marketing Director at Howl

• Senior Digital Experience Manager at Kyriba

• Digital Content Manager at WebstaurantStore

• Social Media Manager at Morgan Health

• Digital Marketing Specialist at Clutch

• Demand Generation Manager at incident.io

• Senior eCom Lead Strategist (Paid Social Expert) - Remote at Right Hook Digital

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​Speedy
Speedy
Create high-quality, personalized, SEO-optimized blogs and social media content in your brand tone, in seconds.

​Web Performance Report: Get a Web performance report every week in your inbox
​WebPerformance Report
​Get a Personalized Report on the Status of the Website that you want to monitor in terms of Web performance and Web optimization, Core Web Vitals included.

🙋🏻‍♀️ Experts to Follow

​​​​Follow these awesome SEOs who have published useful guides and resources featured in SEOFOMO lately:

• Gianluca Fiorelli (X/Twitter, LinkedIn), Strategic and International SEO senior consultant

• Tory (Lynne) Gray (X/Twitter, LinkedIn), CEO and Founder The Gray Dot Company

• Lily Ray (X/Twitter, LinkedIn), Senior Director, SEO & Head of Organic Research at Amsive Digital

• Ryan Law (X/Twitter, LinkedIn), Director of Content Marketing at Ahrefs

• Glen Allsopp (X/Twitter, LinkedIn), Founder of Detailed

• Danny Goodwin (X/Twitter, LinkedIn), Managing Editor Search Engine Land and SMX

• Myriam Jessier (X/Twitter, LinkedIn), SEO Consultant and Trainer, Founder of PRAGM

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website