Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​How to Generate Top-Shelf Content with Budget Constraints
^{​Melissa Popp}
​Discover proven strategies to create high-quality content on a budget and tight deadlines. Learn with Melissa how to turn constraints into opportunities for growth and innovation.

​​Harnessing Generative AI for SEO and Content Success - Whiteboard Friday [Video]
^{​​Alisa Scharf}
​​Unlock the potential of generative AI for SEO and content success with Alisa's Whiteboard Friday.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)
^{Kirsti Lang}
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

📣 Ads

Google Ads Rolls Out Generative AI Features To Performance Max
_{Matt G. Southern}
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.

An In-Depth Guide To Google Ads
_{Brooke Osmundson}
Master Google Ads in this comprehensive guide. Learn tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success.

Customer Scoring For Agencies: How To SQL Your PPC Customers
_{Navah Hopkins}
Learn how to establish and maintain criteria for scalable PPC agency growth.

Google’s Plan For Ad Targeting Without Third-Party Cookies
_{Matt G. Southern}
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.

Guide to PPC top-of-funnel reporting
_{Andrew Wirtz}
Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth.

👍 Social

How to optimize your content for social: Facebook, Slack and X
_{Matt Tutt}
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.

8 Best Social Media Campaigns to Inspire You in 2023
_Semrush
Learn from eight of the best social media campaigns and build lasting relationships with your audience.

Meta unveils five new lead generation ad tools for Facebook and Instagram
_{Nicola Agius}
Meta is expanding its features to help advertisers "unlock greater performance while saving time and money."

^[Sponsor]
💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.

That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more! And you know the best thing?

It includes a free template to help you set your content strategy up for success!

💸 ECommerce

Why this advertiser doesn’t trust Amazon Ads
^{Nicola Agius}
"Amazon ads take credit for sales that would've happened organically!"

Amazon Ads for lead generation: What advertisers need to know
^{Navah Hopkins}
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.

Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
^{Nicola Agius}
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.

🤖 SEO

SEO Is Down, Help! A Guide To Diagnosing SEO Traffic Drops
​​​​​Ryan Jones
Unravel the mystery behind your declining SEO traffic. Answer these questions to identify issues and change your site's organic search traffic trend.

The (Last To Be Announced) Google Reviews Update Is Here
​​​​​​Google Search Central
​Google released the November 2023 reviews update, which will be improved on a regular and ongoing basis from now on and, hence, no longer update us about future updates on the status dashboard.

​Google page experience report updated in Search Console
​​​​​​​Barry Schwartz
Google has updated the page experience report in Google Search Console to show more of an informational page, with links to the same reports.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Principal UX Writer, Amazon Delivery Experience at Amazon

• Performance Marketing Director - Lifecycle at Sage

• Digital Marketing Specialist at Thermo Fisher Scientific

• Social Media Assistant at The Mom Project

• Global Campaign Manager at Miro

• Communications Lead at InterQuest Group

• Director of Marketing & Client Services at Brandner Communications

• Head of Growth Marketing at doctorly

• Brand Content and Media Coordinator at Nestlé

• English Content Reviewer at Freepik

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

Today's Free tools section is dedicated to digital marketing GPTs that have been released since their announcements! Check them out:

​​​​​​​​Content Helpfulness and Quality SEO Analyzer
Aleyda Solis
​This SEO assistant helps you evaluate your web content helpfulness, relevance, and quality for your targeted queries based on Google's guidelines vs the one of your competitors.

​​​​​​​SEO Mentor: An SEO mentor aligned with Google's best practices
Natzir Turrado
​SEO assistant over ChatGPT with all the information from Google's Quality Guidelines and Google Search Central. It will help you in your day-to-day with answers from the official documentation.

​​​​​​​​Web Performance Engineer
Darwin Santos
​Get page speed and core web vitals tips and advice.

🙋🏻‍♀️ Experts to Follow

​​​​​​Follow these awesome SEOs who have lately published useful guides and resources or given great presentations at events:

• Caitlin Hathaway (X/Twitter, LinkedIn), Content Strategist at MVF

• Melissa Popp (X/Twitter, LinkedIn), Content Strategy Director at RicketyRoo

• Natzir Turrado (X/Twitter, LinkedIn), International, Strategic & Technical SEO Consulting

• Ciara Serrano (X/Twitter, LinkedIn), Head of Online Marketing at Urlaubstracker

• Dominic Woodman (X/Twitter, LinkedIn), Founder at Piped Out

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website