- Your Digital Marketing News with #MarketingFOMO 🔭 [May 8, 2023]
Your Digital Marketing News with #MarketingFOMO 🔭 [May 8, 2023]
Don't miss any worthy digital marketing news, resources & jobs
The May 8 2023 Edition of #MarketingFOMO 🔭 is here
📝 Content Marketing
How to turn polls and surveys into great content
Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
How To Reinvent Your Content Discovery Strategy in the Age of AI
How do you adapt to get your content discovered by your targeted audience in this AI-entrenched world? Read this.
How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Facts alone do not persuade companies to pay big money for software, consulting services, or other items. Companies are made of people with emotions and desires. That’s why you need another brick in your content foundation: the story.
How AI is changing Search ads [Video]
Think with Google
Four search marketing experts share how AI has helped them provide improved results and better value for clients.
PPC Automation: When & How To Use It
Save time by knowing when and where to use automation in PPC, depending on your budget and conversion data.
3 Simple Google Ads Tweaks That Immediately Boost Sales
Learn how to tweak your strategy to get the most gains from your Google Ads campaigns in three simple steps.
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
Facebook furious at FTC after agency proposes ban on monetizing youth data
Meta has 30 days to respond to allegations about its Messenger Kids product.
How to Grow a New Instagram Audience Quickly and in the Right Way
In this article, you’ll discover a step-by-step strategy to speed up your Instagram audience growth without paying for followers.
Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know
Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the US.
7 Tips to Create an Efficient Social Media Workflow [Templates]
Struggling with a complex social media workflow? Get the tips you need for simplifying and streamlining your process today.
5 Ways the AI Revolution Can Help your Ecommerce Business
We’re starting to see ecommerce businesses using artificial intelligence and machine learning to streamline operations, personalize marketing and enhance the shopping experience. Here is what you can do too.
How Ecommerce Businesses Can Beat Rising Ad Costs and Build Resiliency in Times of Economic Uncertainty
How to find the ideal offer model for your eCommerce business to be resilient in the face of economic and industry shocks.
4 Ways to Boost Your Ecommerce Website Design
The key for ecommerce lies in customer experience. And the key to a great CX is a great design. Here are four keys to ecommerce website design that will improve the experience for your customers.
📊 Measurement & CRO
How Google’s own media team handled its migration to Google Analytics 4
Learn from the experience of Google’s own media team, which planned and executed the GA4 transition over the past two years, while preserving all the measurement capabilities they had come to rely on.
Google Analytics 4 Event Tracking: How To Get Set Up
Google Analytics 4 events tracking can be challenging to set up compared to UA. Take a look at this comprehensive guide.
Modeling in Google Analytics 4 [Video]
Google Product Manager Matt Walter walks through modeling in Google Analytics 4, with a deep dive into behavioral modeling and conversion modeling.
Google no longer recommends canonical tags for syndicated content
“The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different. The most effective solution is for partners to block indexing of your content."
Google Indexing Speed: Key Factors Include Quality + Popularity
Matt G Southern
Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing.
💡 Master SEO Basics with a free course from Ahrefs
Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.
💼 Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
Canvas: The first data tool you'll love and the last one you'll ever need
Focus on the data, not the data engineering. Connect, explore, and visualize from over 150 SaaS tools without engineering or SQL.
Social Champ: The Most Intuitive Social Media Management Platform
Create, schedule, organize, and analyze multiple social accounts & manage their conversations using one social media management tool.
🙋🏻♀️ Digital Marketers to Follow
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭