📝 Content Marketing

How to do B2B content marketing the right way (with 5 examples)
Julia McCoy
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

How Social Media, Content Marketing And Paid Media Ads Are Changing PR
Jessica Wong
Some aspects of public relations have changed forever. Social media, content marketing and paid media advertising are three of the main drivers behind the transformation. Learn how here.

Authenticity and Content Marketing: Why it Matters for Event Marketers
Christina Piedlow
Delve into the world of authentic content marketing and discover how it can elevate your brand’s presence and attendee engagement at events.

📣 Ads

Google Marketing Live 2023: Everything you need to know
_{Greg Finn}
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.

Inside Google’s plans for improving paid search with generative AI
_{Peter Adams}
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
_{Danny Goodwin}
Despite ongoing news of layoffs and tightening marketing budgets, there is some good news in this uncertain economy: the majority of SEO and search advertising budgets seem safe in 2023.

👍 Social

TikTok tests AI chatbot for search and discovery
Danny Goodwin
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'

YouTube Stories To Be Discontinued
Matt G. Southern
YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement.

30+ Free Instagram Tools to Help You Grow Your Account
Lily Ugbaja
Lily tested and asked creator friends to find these 30+ free Instagram tools to grow your account.

A Beginner’s Guide To YouTube Marketing
Greg Jarboe
An introduction to the different types of YouTube Marketing that can help businesses grow their brand and reach new audiences on the video sharing platform

^[Sponsor]
💡 AI-Generated Content: Everything You Need to Know

Everyone and their mom is talking about AI these days.

Conductor's written an in-depth guide on what AI-generated content means for content creators, what the benefits and limitations are, how it impacts SEO and what role it should play within your Content Marketing Strategy.

Learn more about AI-generated content!

💸 ECommerce

5 Tips & Best Practices For Marketplace Ecommerce Sellers
Kristopher Jones​
How can you succeed on the Amazon Marketplace? Follow these 5 tips and best practices to give yourself the best chance of doing well.

Mind-blowing ecommerce stats to pay attention to in 2023
Nexcess​
If you’re part of the enterprises that sell their products online, you’ll want to hear some facts about ecommerce that will help you manage your online store and improve your business operations.

The Power of Shoppable Videos in eCommerce
Claudiu Cioba​
Today’s savvy online shoppers are looking for a personalized, immersive shopping experience as close to an in-store one as possible. In its most advanced form, eCommerce video marketing has emerged as the closest thing to making this happen.

📊 Conversion Optimization & Measurement

Conversion Rate Optimization: When The Sale Is Everything
Level343
Conversions are the lifeblood of any business, and many companies devote thousands of dollars to making sure their sales numbers are in a healthy state.

The 5 elements of a high-converting sales funnel strategy (with examples) [Thread]
Talia Wolf
A compelling offer, strong rapport with your audience, tech setup, and more. Take a look at the 5 elements of a high-converting sales funnel.

A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Vahan Petrosyan
What wasn't possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide.

🤖 SEO

Google: We’re starting to open up access to new generative AI capabilities in Search. Here are three ways to try it out​
​Google
​Google has started to open up access to Search Labs. If you’ve already signed up for the waitlist, you’ll be notified by email when you can start testing Labs experiments, like SGE (Search Generative Experience).

​A few thoughts on my initial Google Search Generative Experience (SGE) Tests
​​Aleyda Solis
Snapshots content can be repetitive with those included in search features, such as double map packs. Lists of resources included in the SGE’s are most of the time not clickable, giving a bad experience. Learn more about these and more after testing the new Google Generative experience.

​Google Topic Authority: An SEO Ranking System For News Sites
​​Matt G. Southern
​Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting.

​The Learning SEO Free Accelerator
​​Learningseo.io
​Accelerate your SEO learning process for free with the Learning SEO Free accelerator, a new initiative by Learning SEO, in which 10 new SEOs will have the chance to ask experienced SEO specialists in live Q&A sessions to clarify common doubts regarding the top topics covered in the Website roadmap for free. Learn more and apply now.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

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💡 Master SEO Basics with a free course from Ahrefs

Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.

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💼 Marketing Jobs

• Head of Global Campaigns (Value Selling Campaigns) at Semrush

• Head of Product Marketing at Teamwork

• Head of Growth at Aidaly

• Director of Digital Marketing at FCP Euro

• Freelance Content Coordinator (Organic Search Team) at Semrush

• Manager, SEO at BOLD

• Social Media & Growth Lead at LUMA AI

• Director of Channel Partnerships, EMEA & APJ at Planet

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

LaunchPedia: The Wikipedia for Product Launch
LaunchPedia
Planning to launch your product? LaunchPedia is #1 destination to find tools, discover launch platforms, & analyze case studies of successful product launches.

​SEO A/B Page Splitter​
​Koen Leemans, OrangeValley
Create two statistically similar URLs groups for SEO A/B testing and for visualizing and comparing the performance of the two groups.

🙋🏻‍♀️ Digital Marketers to Follow

• Anu Adegbola (Twitter, LinkedIn), Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software

• Navah Hopkins (Twitter, LinkedIn), Evangelist at Optmyzr and President at Navah Hopkins LLC

• Purna Virji (Twitter, LinkedIn), Author of High-Impact Content Marketing and Principal Evangelist at LinkedIn

• Christi Olson (Twitter, LinkedIn), Head of Global Paid Search Advertising at Microsoft

• Akvile DeFazio (Twitter, LinkedIn), President and Social Media Advertising Specialist at AKvertise, Inc.

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website