Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​Content Marketing ROI: How to Put a $ Value on Your Content
Ryan Law
Ryan shares quick and easy ways to prove the value of your content.

​​What is Content Strategy? An Ultimate Guide (2024)
Sherrie Gossett
Learn what a content strategy is and how to create one that attracts and converts your target audience. Included: how to align content to business objectives.

E-E-A-T Quick Wins — Whiteboard Friday [Video]
Itamar Blauer
​Itamar shares E-E-A-T quick wins that you can utilize to help your website content appear more credible in the eyes of users and Google.

📣 Ads

PPC Automation Layering: How To Get More From Google Ads
Brooke Osmundson
Learn the essentials of PPC automation layering, from its definition to real-world applications in this comprehensive guide.

Microsoft Advertising launches Performance Max campaigns globally
Nicola Agius
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.

Google Releases New Local Services Ads Metrics to Measure Reach
Mark Irvine
Google rolled out new metrics to help you measure Local Services Ads reach. Find out what they are and how to use them.

Microsoft unveils new tool to make cross-border advertising easier
Nicola Agius
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.

👍 Social

TikTok expands monetization opportunities and rewards for creators
Nicola Agius
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement.

Reddit launches free tools to help businesses grow their presence on the site ahead of IPO
Aisha Malik
Reddit announced that it's launching a suite of tools, called Reddit Pro, to help businesses grow an organic presence on the platform.

[SOLVED] Instagram Algorithm Tips for 2024
Hannah Macready
The Instagram algorithm affects everyone who uses the platform. Learn about the latest ranking factors and make sure your content gets seen.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Experts Vs. Influencers: Digital PR Alternatives To Link Building
Kevin Rowe
Consider how key opinion leaders can help boost your brand visibility, and impact ranking factors in specialized fields.

Deinfluencers are hurting Dyson and Stanley - This is how they should respond
Scott Fedonchik
Deinfluencing isn’t just a new play for attention from influencers, Swayable’s Scott Fedonchik proves it works and argues that brands need a response.

Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
Christina Garnett
What brands can learn from the #TrippinWithTarte Bora Bora backlash.

🤖 SEO

​​​What web creators should know about our March 2024 core update and new spam policies
Google Search Central
On March 5th Google announced the March 2024 core update and spam update, as well as new spam policies. Take a look at what they're about and the official announcement here.

Google Unleashes Manual Actions Galore After Search Spam Policy Updates
​Barry Schwartz
​Manual actions started to be distributed on Wednesday, March 6th, a day after Google announced the new spam policy changes.

​The Google Page Quality Rating Scorecard
​​Cyrus Shepard
​​A useful Google Page Quality Rating Scorecard for site owners to easily evaluate their pages against Google’s quality guidelines.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Media Strategist (Growth) at WITHIN

• Digital Marketing Manager at Clearlink Technologies

• Digital Communications Manager at Snap

• Digital Marketing Manager at The C2 Group

• Senior Content Manager (Remote) at Veralto

• Content Marketing Specialist (Tech/SaaS) at Siege Media

• Senior Online Manager at Wenta

• Senior Manager, Paid Search & Shopping at StockX

• Head of Digital Marketing at Improbable

• Content Market Specialist - iGaming at Legend

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Iconbuddy - The ultimate source for icons
Iconbuddy
Iconbuddy is a search engine that allows you to search, download, customize, and edit over 200,000 open source svg icons for free.

Vidyo.ai
Vidyo
AI powered video editing platform to repurpose long form podcasts and videos into short viral clips for TikTok, Instagram Reels and YouTube Shorts.

🙋🏻‍♀️ Experts to Follow

​​To celebrate International Women's Day, this week's MarketingFOMO’s awesome digital marketing experts to follow features a list of amazing SEO women from our community who continuously inspire MarketingFOMO and SEOFOMO's author, Aleyda Solis, check it out.

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💪 This week's Featured Supporters

A huge THANK YOU to loyal MarketingFOMOers referring +5 subscribers:

• Susie Bacus, Marketing Consultant at Susie Q. & Co.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website