Your Digital Marketing News with MarketingFOMO 🔭 [Mar 11, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​Content Marketing ROI: How to Put a $ Value on Your Content
Ryan Law
Ryan shares quick and easy ways to prove the value of your content.

​​What is Content Strategy? An Ultimate Guide (2024)
Sherrie Gossett
Learn what a content strategy is and how to create one that attracts and converts your target audience. Included: how to align content to business objectives.

E-E-A-T Quick Wins — Whiteboard Friday [Video]
Itamar Blauer
​Itamar shares E-E-A-T quick wins that you can utilize to help your website content appear more credible in the eyes of users and Google.

📣 Ads

PPC Automation Layering: How To Get More From Google Ads
Brooke Osmundson
Learn the essentials of PPC automation layering, from its definition to real-world applications in this comprehensive guide.

Microsoft Advertising launches Performance Max campaigns globally
Nicola Agius
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.

Google Releases New Local Services Ads Metrics to Measure Reach
Mark Irvine
Google rolled out new metrics to help you measure Local Services Ads reach. Find out what they are and how to use them.

Microsoft unveils new tool to make cross-border advertising easier
Nicola Agius
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.

👍 Social

TikTok expands monetization opportunities and rewards for creators
Nicola Agius
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement.

Reddit launches free tools to help businesses grow their presence on the site ahead of IPO
Aisha Malik
Reddit announced that it's launching a suite of tools, called Reddit Pro, to help businesses grow an organic presence on the platform.

[SOLVED] Instagram Algorithm Tips for 2024
Hannah Macready
The Instagram algorithm affects everyone who uses the platform. Learn about the latest ranking factors and make sure your content gets seen.

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💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Experts Vs. Influencers: Digital PR Alternatives To Link Building
Kevin Rowe
Consider how key opinion leaders can help boost your brand visibility, and impact ranking factors in specialized fields.

Deinfluencers are hurting Dyson and Stanley - This is how they should respond
Scott Fedonchik
Deinfluencing isn’t just a new play for attention from influencers, Swayable’s Scott Fedonchik proves it works and argues that brands need a response.