Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

5 Ways to Boost Your B2B SaaS Content Marketing
Toby Nwazor
Boost the performance of your B2B SaaS content marketing using these five strategies.

How To Define Content Marketing Goals?
Felix Rose-Collins
Don't let your content marketing efforts go to waste. Here’s how to set your goals.

Content Marketing In 2023: The Ultimate Guide
Laura Hennigan
Learn about the different strategies, benefits and types of actions to leverage in your content marketing efforts this year.

Top AI tips and prompts to supercharge your content marketing
Victoria Shepherd
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.

📣 Ads

Microsoft’s Performance Max is now in open beta
_{Nicola Agius}
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

Google Ads for Lead Generation: 10 Practical Strategies That Really Work
_{Alessandro Colarossi}
These practical strategies will help you use Google Ads to generate more leads for your business.

Types of Google Advertising: 7 Expert Tips for Google Ads Campaign Optimization
_{Ghia Marnewick}
Explore the various types of Google advertising and gain valuable insights on optimizing your Google Ads campaigns.

👍 Social

Elon Musk says Twitter logo to change, birds to be gradually abandoned
Pauline Lockwood, Heather Chen
Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X” and that all the birds will be disappearing from the platform.

Meta Enhances Video Capabilities On Facebook
Matt G. Southern
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach.

TikTok is Where Young LGBTQ People of Color Feel the Safest Online
Taylor Hatmaker
A new study from the Trevor Project explores where young queer people feel the most comfortable spending time online.

TikTok launches ads transparency library
Nicola Agius
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

^[Sponsor]
💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

Check out how you measure up

💸 ECommerce

51 Business Lessons Learned from $200M+ in DTC eCommerce Sales
_{Darius Kunca}
Darius and team have generated over $204M+ in DTC eCommerce sales, spent over $71M+ on Facebook Ads profitably and helped to build 6, 8-figure Direct to consumer brands. Here’s a comprehensive list of learnings.

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
_{Matt G. Southern}
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder.

Unleashing the Power of Headless Commerce: The Rise of Headless Magento Stores
_{Pinnacle Development Solutions}
Headless commerce, with its decoupled frontend and backend architecture, is transforming the way businesses approach ecommerce. Learn how Magento is tackling it.

📊 Conversion Optimization & Measurement

The Traffic Source Challenge in GA4
Charles Farina
How many users visited your site from Google and Facebook? Charles highlights how it’s not so simple with GA4’s UI and what Google can do about it.

E-commerce + GA4: key metrics for marketing, pricing, and store success
Dorian Pożyczka
How can you use Google Analytics to make the most of your e-commerce business? Read and find out what key e-commerce analytics metrics are available in GA4.

Essential GA4 Reports You Need To Measure Your SEO Campaigns
Corey Morris
Get familiar with GA4 reports (and even connect it to GSC) with this step-by-step guide.

🤖 SEO

​​Core Web Vitals: Real User Metrics vs. Lab Data
Jamie Indigo
​Learn with Jamie the difference between real user and lab data in Google's Core Web Vitals and how to use them to improve your site's page experience.

Evergreen SEO tactics for SMBs: From setup to maintenance
Itamar Blauer
​For small to medium-sized businesses operating on tight resources, identifying when an opportunity is worth the investment is critical. Itamar explains how to do it.

​The Three Most Important SEO Skills That Can’t Really Be Taught, But Separate the Good SEOs From the Great Ones [Thread]
Lily Ray
Lily shares how being curious, a self-starter and having critical thinking differentiate great SEOs.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

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💡 Grow Your SEO with Ahrefs Web Explorer

Web Explorer is a brand new tool from Ahrefs. It allows you to see the web through the eyes of a search engine.

You can run advanced searches using operators, and will soon be able to see what tech a site runs on and extract email addresses in "mailto" links and many more!

Learn more about Web Explorer.

💼 Marketing Jobs

• Web Analyst at Reketech

• Web Analytic Specialist, E-Commerce at EveryMundo

• Digital Experience Consultant at Wunderman Thompson

• Head of Search Engine/Acquisition Marketing at Sidehustles

• Director of Content Marketing at Element45

• Growth & Digital Marketing Instructor at Skills Union

• Director, Brand Experience Strategy at Dentsu Creative

• Paid Search Manager at Ad Leverage

• Senior Web and Content Marketing Manager at Timescale

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

​Glimpse Chrome Extension: Google Trends Supercharged
Glimpse
See search volume in Google Trends, discover new trends, set Google Trends alerts, see the highest volume and fastest growing brands for a given product, and more.

​Iconbuddy - 100K+ open source icons
Iconbuddy
Download, Customize, Edit and Personalize. Over 100k+ open source icons​​

🙋🏻‍♀️ Experts to Follow

Let’s follow these marketing podcasters:

• Greg Finn (Twitter, LinkedIn), Digital Marketer/Partner at Cypress North and Host of Marketing O’Clock

• Jessica Budde (Twitter, LinkedIn), Senior Digital Marketing Manager at Cypress North and Host of Marketing O’Clock

• Christine Zirnheld (Twitter, LinkedIn), Senior Digital Marketing Manager at Cypress North and Host of Marketing O’Clock

• Amy Porterfield (Twitter, LinkedIn), Online Marketing Educator and Host of Online Marketing Made Easy

• Eli Schwartz (Twitter, LinkedIn), SEO Consultant and Host of Contrarian Marketing

• Kevin Indig (Twitter, LinkedIn), Growth Advisor and Host of Contrarian Marketing

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website