Your Digital Marketing News with MarketingFOMO 🔭 [July 24, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

5 Ways to Boost Your B2B SaaS Content Marketing
Toby Nwazor
Boost the performance of your B2B SaaS content marketing using these five strategies.

How To Define Content Marketing Goals?
Felix Rose-Collins
Don't let your content marketing efforts go to waste. Here’s how to set your goals.

Content Marketing In 2023: The Ultimate Guide
Laura Hennigan
Learn about the different strategies, benefits and types of actions to leverage in your content marketing efforts this year.

Top AI tips and prompts to supercharge your content marketing
Victoria Shepherd
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.

📣 Ads

Microsoft’s Performance Max is now in open beta
_{Nicola Agius}
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

Google Ads for Lead Generation: 10 Practical Strategies That Really Work
_{Alessandro Colarossi}
These practical strategies will help you use Google Ads to generate more leads for your business.

Types of Google Advertising: 7 Expert Tips for Google Ads Campaign Optimization
_{Ghia Marnewick}
Explore the various types of Google advertising and gain valuable insights on optimizing your Google Ads campaigns.

👍 Social

Elon Musk says Twitter logo to change, birds to be gradually abandoned
Pauline Lockwood, Heather Chen
Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X” and that all the birds will be disappearing from the platform.

Meta Enhances Video Capabilities On Facebook
Matt G. Southern
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach.

TikTok is Where Young LGBTQ People of Color Feel the Safest Online
Taylor Hatmaker
A new study from the Trevor Project explores where young queer people feel the most comfortable spending time online.

TikTok launches ads transparency library
Nicola Agius
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

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💸 ECommerce

51 Business Lessons Learned from $200M+ in DTC eCommerce Sales
_{Darius Kunca}
Darius and team have generated over $204M+ in DTC eCommerce sales, spent over $71M+ on Facebook Ads profitably and helped to build 6, 8-figure Direct to consumer brands. Here’s a comprehensive list of learnings.