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  • Your Digital Marketing News with MarketingFOMO 🔭 [July 10, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [July 10, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO July 10 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today
Nick Nelson
At a time where B2B content marketing has grown ubiquitous, your brand can elevate by harnessing the fundamentals of digital growth.

Audiences Don’t Care If AI Created Your Brand’s Content
Ann Gynn
For most, authorship doesn’t matter. Results are what matter

23+ Content Marketing Skills You Need for Today and the Next Five Years
Jodi Harris
Content Marketing World presenters were asked which skills will help content marketers meet the challenges we all face today – and the unexpected developments of the next several years. Here are their top answers.

📣 Ads

Generative AI Integration SERPs And PPC Advertisers
Frederick Vallaeys
Seize the opportunities presented by the increasingly conversational and interactive search landscape, thanks to generative AI.

5 tips for handling client and stakeholder requests for PPC projects
Ashton Clarke
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.

How to harness DSA wins in Performance Max
Navah Hopkins
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.

Google Ads launches new tool to help marketers connect with Gen Z
Nicola Agius
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.

👍 Social

Threads App Reaches 100 Million Users In Under A Week, Sets New Record
Kristi Hines
Threads, an Instagram app, reached 100 million users in less than a week. Find out who is on Threads and how it works.

Threads: A Honeymoon Phase
Amanda Natividad
Early thoughts on Meta's Twitter competitor.

Twitter threatens to sue Meta after rival app Threads gains traction
Brian Fung
Twitter is threatening Meta with a lawsuit after the blockbuster launch of Meta’s new Twitter rival, Threads.

Twitter launches 'new' Tweetdeck as the old version breaks down
Sean Buckley
The feature will also be exclusive to Twitter Blue in 30 days.

Twitter silently removes login requirement for viewing tweets
Ivan Mehta
Days after requiring users to log in to view tweets on the web, Twitter has silently removed these restrictions.

💡 Improve Your SEO with The Free Ahrefs Webmaster Tools

Improve Your SEO with The Free Ahrefs Webmaster Tools

A free way to improve your website’s SEO performance and get more traffic from search.

Ahrefs Webmaster Tools lets you run automated site audits, check your backlinks and see what keywords your pages are ranking for.

💸 ECommerce

Study: TikTok loses popularity as ecommerce search engine
Danny Goodwin
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.

Average ecommerce conversion rate benchmarks
Adobe Experience Cloud Team
Learn about the average ecommerce conversion rate benchmarks and determine areas where your business might need to improve in comparison.

Generative AI in Ecommerce: A Look Beyond Texts
Adobe Experience Cloud Team
Retailers can, for example, combine existing AI tools with generative AI to enhance the capabilities of chatbots, allowing them to better mimic the interaction style of human employees.

📊 Conversion Optimization & Measurement

Google Analytics Violates GDPR, Says Swedish Watchdog
Matt G. Southern
Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use.

Comparing UA vs. GA4 metrics: Key differences you need to know
Adam Proehl
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.

Why people hate the Google Analytics 4 user interface
Nicola Agius
Marketers have a lot of legit complaints about the GA4 UI. Nicola investigates the problems they've been experiencing.


​Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility
Marie Haynes
​In this in-depth and comprehensive analysis, Marie uncovers the profound impact that AI seems to be having on Google's search rankings.

​How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Kevin Indig
​Understand the implications of SGE and ensure your current SEO strategy is protected. Follow these top 5 tips to start with.

​Core Web Vitals, Generative AI, and more! - Google Search News (July ‘23) [Video]
Google Search Central
​John Mueller shares the latest updates across Search from Core Web Vitals, Search Console, Search Labs, and more in this July episode of Google Search News.

💼 Marketing Jobs

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

​Ahrefs’ Free AI Writing tools
​From an outline generator and a paragraphing tool, to title and meta description generators, among others! Enhance your marketing efforts with these free copywriting tools, powered by AI.

Trevor: Your team's favorite data tool
Trevor empowers your whole team to get answers from your database, even if they don't know SQL.

🙋🏻‍♀️ Experts to Follow

​List of SEOs Worth Following on the new Threads Platform
Lidia Infante
Are you already using the new Threads social media platform? If so, start following these SEO specialists now.

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis - MarketingFOMO & SEOFOMO Creator

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website

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