Your Digital Marketing News with MarketingFOMO 🔭 [July 10, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today
Nick Nelson
At a time where B2B content marketing has grown ubiquitous, your brand can elevate by harnessing the fundamentals of digital growth.

​Audiences Don’t Care If AI Created Your Brand’s Content
Ann Gynn
For most, authorship doesn’t matter. Results are what matter

23+ Content Marketing Skills You Need for Today and the Next Five Years
Jodi Harris
Content Marketing World presenters were asked which skills will help content marketers meet the challenges we all face today – and the unexpected developments of the next several years. Here are their top answers.

📣 Ads

Generative AI Integration SERPs And PPC Advertisers
_{Frederick Vallaeys}
Seize the opportunities presented by the increasingly conversational and interactive search landscape, thanks to generative AI.

5 tips for handling client and stakeholder requests for PPC projects
_{Ashton Clarke}
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.

How to harness DSA wins in Performance Max
_{Navah Hopkins}
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.

Google Ads launches new tool to help marketers connect with Gen Z
_{Nicola Agius}
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.

👍 Social

Threads App Reaches 100 Million Users In Under A Week, Sets New Record
Kristi Hines
Threads, an Instagram app, reached 100 million users in less than a week. Find out who is on Threads and how it works.

Threads: A Honeymoon Phase
Amanda Natividad
Early thoughts on Meta's Twitter competitor.

Twitter threatens to sue Meta after rival app Threads gains traction
Brian Fung
Twitter is threatening Meta with a lawsuit after the blockbuster launch of Meta’s new Twitter rival, Threads.

Twitter launches 'new' Tweetdeck as the old version breaks down
Sean Buckley
The feature will also be exclusive to Twitter Blue in 30 days.

Twitter silently removes login requirement for viewing tweets
Ivan Mehta
Days after requiring users to log in to view tweets on the web, Twitter has silently removed these restrictions.

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💸 ECommerce

Study: TikTok loses popularity as ecommerce search engine
Danny Goodwin​
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.