Your Digital Marketing News with MarketingFOMO 🔭 [Feb 5, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​3 Types of Content Gap Analysis to Outrank Your Competitors
Dorcas Adisa
​Dorcas explores 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their rankings.

​6 Easy Things You Can Do To Improve the Content Experience for Your Audience
Lisa Dougherty
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.

​​Eight tips for writing a press release that gets noticed
Gareth Hoyle
​Gareth shares eight essential tips to help you create a press release that not only gets noticed but also effectively communicates your message.

📣 Ads

Alphabet stock tumbles after company misses expectations on Google ad revenue
Hamza Shaban
Google parent Alphabet's stock sank after the company reported its fourth quarter earnings last week, which missed analysts' expectations on ad revenue, the heart of the tech giant's business.

Meta’s ad revenue jumped 24% in Q4, exceeding expectations
Nicola Agius
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
Nicola Agius
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.

Meta launches Engaged-view to help advertisers drive more video insights and performance
Meta
Meta introduces engaged-view attribution setting to optimize video ad performance and drive more insights for advertisers.

6 steps to improve your Google Ads campaigns
Andrew Wirtz
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.

👍 Social

Pinterest Analytics 101: Tips and Tools to Track Your Success
Claire Beveridge, Sam Lauron
Whether you’re starting from scratch or a Pinning pro, learn which Pinterest analytics metrics to track to improve your strategy.

Instagram Notes: What it is and How to Get the Feature on Your Instagram Account
Jeff Bullas
This article explores Instagram Notes, and tells you everything you need to know about this feature (+ how to get it!).

Senate hearing highlights: Lawmakers grill CEOs from TikTok, X and Meta about online child safety
NBC News
The hearing, “Big Tech and the Online Child Sexual Exploitation Crisis,” lasted roughly four hours.

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😎 Creators & Influencers

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Erica Santiago
Learn the trends content creators predict will make videos go viral on TikTok in 2024.