Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​3 Types of Content Gap Analysis to Outrank Your Competitors
Dorcas Adisa
​Dorcas explores 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their rankings.

​6 Easy Things You Can Do To Improve the Content Experience for Your Audience
Lisa Dougherty
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.

​​Eight tips for writing a press release that gets noticed
Gareth Hoyle
​Gareth shares eight essential tips to help you create a press release that not only gets noticed but also effectively communicates your message.

📣 Ads

Alphabet stock tumbles after company misses expectations on Google ad revenue
Hamza Shaban
Google parent Alphabet's stock sank after the company reported its fourth quarter earnings last week, which missed analysts' expectations on ad revenue, the heart of the tech giant's business.

Meta’s ad revenue jumped 24% in Q4, exceeding expectations
Nicola Agius
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
Nicola Agius
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.

Meta launches Engaged-view to help advertisers drive more video insights and performance
Meta
Meta introduces engaged-view attribution setting to optimize video ad performance and drive more insights for advertisers.

6 steps to improve your Google Ads campaigns
Andrew Wirtz
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.

👍 Social

Pinterest Analytics 101: Tips and Tools to Track Your Success
Claire Beveridge, Sam Lauron
Whether you’re starting from scratch or a Pinning pro, learn which Pinterest analytics metrics to track to improve your strategy.

Instagram Notes: What it is and How to Get the Feature on Your Instagram Account
Jeff Bullas
This article explores Instagram Notes, and tells you everything you need to know about this feature (+ how to get it!).

Senate hearing highlights: Lawmakers grill CEOs from TikTok, X and Meta about online child safety
NBC News
The hearing, “Big Tech and the Online Child Sexual Exploitation Crisis,” lasted roughly four hours.

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😎 Creators & Influencers

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Erica Santiago
Learn the trends content creators predict will make videos go viral on TikTok in 2024.

YouTube Announces 4 New Studio Features For Creators
Matt G. Southern
YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics.

🤖 SEO

​​​Google has been working on an Indexing issue since Feb 1st
​​Google Search Central
On February 5th Google updated: "The issue with indexing has been mitigated and our systems are becoming stable, but we're still working on a fix."

The SEO Starter Guide got a makeover
​​Google Search Central
On February 2nd Google published a refreshed, shortened version of the SEO Starter Guide with a better focus on a starter audience. Take a look at the changes now.

​Google SearchLiason: 4 Reasons Why A Webpage Couldn’t Rank
​​​Roger Montti
Four takeaways from Google SearchLiaison's impromptu audit that explain why a webpage had trouble ranking.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Director, Digital Marketing at ScienceLogic

• Senior Digital Marketing Manager at Wonderful Agency

• SEO Content Sr. Specialist at Wise

• Digital Marketing Specialist at Montegallo

• Senior Web Marketing Manager at 8x8

• Website Growth Manager at Lattice

• Digital Marketing Manager at Wiley

• Head of Ecommerce at Blu Digital

• Head of Digital at Dweet

• Digital Marketing Officer at LSE

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​LinkedLeads
LinkedLeads
Get infinite leads from your LinkedIn connections.

​​​​​​​​​​​​​Shakker
Shakker
Revolutionizing Visual Content with AI Image and Picture Generation Technology.

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing fellow SEOs with insightful newsletters that besides SEOFOMO, I highly recommend you to subscribe:

• ​SEOForLunch (Top Search News and Updates) by Nick LeRoy (X/Twitter, LinkedIn)

• ​Search News You Can Use (Top Search News and Updates) by Marie Haynes (X/Twitter, LinkedIn)

• ​Core Updates (Top Search News and Updates) by Mark Williams-Cook (X/Twitter, LinkedIn)

• ​WTSNewsletter (Top SEO resources and tips from Women in SEO) by Women in Tech SEO (X/Twitter, LinkedIn)

• ​WTF is SEO? (SEO For Journalism) by Jessie Willms (X/Twitter, LinkedIn) and Shelby Blackley (X/Twitter, LinkedIn)

• ​The Edge (Digital PR Tips) by Mark Rofe (X/Twitter, LinkedIn)

• ​Content Caffeine (Content Optimization Tips) by Nicole DeLeon (X/Twitter, LinkedIn)

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website