Your Digital Marketing News with MarketingFOMO 🔭 [Feb 26, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​Guide to Building a Content Strategy using LLMs
Caitlin Hathaway
An actionable guide by Caitlin with prompts and resources showing you how to create a content strategy using LLMs.

The rise of short-form video: How to make clips that really sing
Jasmine Sheena
A call-to-action is one of the most important elements to include, marketers say.

📣 Ads

Google updates Performance Max – integrates Gemini
Nicola Agius
Advertisers can use the new features to enhance the quality of ad creatives and improve their optimization.

Google will now permanently ban advertisers who fake endorsements
Matt Binder
The policy update comes after Mashable reported on fake 'Shark Tank keto gummy' ads proliferating on Google search.

Location targeting in Google Ads: Balancing automation and control
Jason Tabeling
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

How And Why To Use Enhanced Conversions
Navah Hopkins
Navigate the world of enhanced conversions on Google with confidence! Learn the essentials – what they are, how to configure them, and their significance in privacy-first marketing strategies.

👍 Social

Instagram pilots background editing tool and in-stream ordering
Nicola Agius
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.

YouTube Analytics Introduces New Insights: Top-Earning Shorts, Videos on Demand, and Lives
Brandon Himpfen
YouTube Analytics has recently rolled out an update, providing creators with valuable insights into their top-earning content across different formats, including Shorts, Videos on Demand, and more.

Pinterest launches cooking series with shoppable experience
Nicola Agius
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.

The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests
Matt Binder
These numbers are legitimately shocking.

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💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project. Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

80% of influencers fail to disclose advertising content, putting brands at risk
Nicola Agius
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.