Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​Guide to Building a Content Strategy using LLMs
Caitlin Hathaway
An actionable guide by Caitlin with prompts and resources showing you how to create a content strategy using LLMs.

The rise of short-form video: How to make clips that really sing
Jasmine Sheena
A call-to-action is one of the most important elements to include, marketers say.

📣 Ads

Google updates Performance Max – integrates Gemini
Nicola Agius
Advertisers can use the new features to enhance the quality of ad creatives and improve their optimization.

Google will now permanently ban advertisers who fake endorsements
Matt Binder
The policy update comes after Mashable reported on fake 'Shark Tank keto gummy' ads proliferating on Google search.

Location targeting in Google Ads: Balancing automation and control
Jason Tabeling
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

How And Why To Use Enhanced Conversions
Navah Hopkins
Navigate the world of enhanced conversions on Google with confidence! Learn the essentials – what they are, how to configure them, and their significance in privacy-first marketing strategies.

👍 Social

Instagram pilots background editing tool and in-stream ordering
Nicola Agius
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.

YouTube Analytics Introduces New Insights: Top-Earning Shorts, Videos on Demand, and Lives
Brandon Himpfen
YouTube Analytics has recently rolled out an update, providing creators with valuable insights into their top-earning content across different formats, including Shorts, Videos on Demand, and more.

Pinterest launches cooking series with shoppable experience
Nicola Agius
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.

The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests
Matt Binder
These numbers are legitimately shocking.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project. Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

80% of influencers fail to disclose advertising content, putting brands at risk
Nicola Agius
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.

Instagram expands Creator Marketplace to help brands find creators for ads
Nicola Agius
The feature will be introduced to eight new markets in the coming weeks.

🤖 SEO

​​​Adding structured data support for Product Variants
​​​Google Search Central
Google has added structured data support for product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.

Will traffic from search engines fall 25% by 2026?
​​​Danny Goodwin
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.

How Google is killing independent sites like ours
​​​Gisele Navarro, Danny Ashton
And why you shouldn’t trust product recommendations from big media publishers ranking at the top of Google.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Content Designer - CRM at Skyscanner

• Digital Content Director (UK) at Greenpark

• Growth Marketing Manager at Magic Eden

• Email and Web Content Strategist at Zillow

• Content Strategist at GlueIQ

• Digital Marketing Specialist at AffiniPay

• Content Strategist at Demandbase

• Content Marketing Manager at PermitFlow

• Head of Content at NexHealth

• Digital Marketing Specialist at Tatari

• Director of SEO & Content at Credible

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Slogan Generator
FounderPal
Summarize your marketing in 1 sentence. Grab your audience's attention effortlessly.

​​​​​​​​​​​​​Persuva
Persuva
Boost Your Conversions with AI-Powered Sales Copy Generation.

^[Sponsor]
💡 Final chance to get Super Early Bird tickets for the International Social Summit

A full-day conference – 2 tracks, 20+ speakers and 2 parties, and a keynote from Michael Corcoran - Ex-Ryanair social supremo!

• Date: Thursday 16 May

• Time: 9:00 - 17:00 (CET)

• Location: World Trade Center, Barcelona

• Use code FOMO10 to save 10% on all tickets

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing fellow SEOs:

• Orit Mutznik (Twitter/X, LinkedIn), SEO Director at Forbes

• Daniel Foley Carter (Twitter/X, LinkedIn), Director at SEO Stack IO

• Clara Soteras Acosta (Twitter/X, LinkedIn), Directora de SEO y Producto at El Nacional

• Liraz Postan (Twitter/X, LinkedIn), CEO at BrainZ Digital

• Gael Breton (Twitter/X, LinkedIn), Founder at Authority Hacker

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website