Your Digital Marketing News with MarketingFOMO 🔭 [Feb 12, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
Ryan Law
​Ryan shares 5 reasons why AI content is a big strategic mistake for most businesses and how the negatives of AI content will very quickly outweigh the positives.

​​12 Examples of the most linkable content from the past year in the hotels/apartments niche [Thread]
​Alex Buraks
​Alex analyzed the most linkable content from the past year across top sites in the hotels/apartments niche, found 12 outstanding examples of content that attracted a lot of high-quality links, and shared them in this thread.

​​GEO: What It Is And How It Can Help Brands With Content Optimization
​Karan Sharma
A strategic shift in your approach to researching, writing and presenting content is all that is required for enhancing generative engine optimization efforts.

📣 Ads

Pinterest announces a new ad deal with Google as it approaches 500M MAUs
Ivan Mehta
Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue after partnering with Amazon last year.

Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Matt G. Southern
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
Nicola Agius
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.

Microsoft expands enhanced conversions and ad targeting capabilities
Nicola Agius
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.

👍 Social

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing
Matt G. Southern
Pew survey of US adults' social media habits finds YouTube and Facebook remain most used while TikTok sees substantial growth.

TikTok pushing users to add Search shortcut
Danny Goodwin
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.

LinkedIn rolls out new AI-powered messaging tool, to help those looking to change jobs
TOI Tech Desk
LinkedIn has introduced new AI-powered features aimed to improve the networking experience on its platform.

YouTube Launches New RSS Feed Integration For Podcasters
Matt G. Southern
YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.

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💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project. Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Influencer Marketing Trends To Watch In 2024
Ismael El-Qudsi
Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships.

19 Ways To Identify Influencers For Maximum Marketing Impact
Forbes Business Council
To ensure your business partners with a right-fit influencer, make sure to seek alignment on values and goals.